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“Spring 1919, France was just emerging from the deadliest war in its history. While the country was hosting the great Peace Conference, President Poincaré promulgated an unprecedented law establishing a complete reconfiguration of the vineyards. From then on, it’s by an “appellation of origin” that producers will be able to identify their wines by claiming their geographical delimitation. Bordeaux, Burgundy, Champagne, but also Arbois or Saint-Emilion, our wines have since adopted these places names, expressing their characters, their reputation and their value. By going back in time to the discovery of the vine by the first men, Christophe Lucand gives us a surprising and unexpected account of the links between wine and its places of production. This unique return on the genesis of appellation of origin wines, which have become “terroir wines” (local wines), offers us the keys to understanding a vitivinicultural model which has largely contributed to the success of French wines throughout the world.”